1. Promote your participation at IMS via social media – (we’ve had enthusiasts come 2 states away to see bikes) — Use the IMS hashtags including #RidersUnite
2. Take a rag and always polish your bike – enthusiasts will come up and ask you if you are the owner
3. Make sure you have business cards and literature (make sure your handouts are current)
4. Introduce yourself to the IMS social media team (or any social media team at any show)
5. Listen as much as you talk – Try these techniques from a resent TED TALK – click here
RESULTS – Using these tactics, builders have sold up to $60K in customization, developed sponsorships, sold custom parts and garnered features in online & print magazines.
But wait, there’s more on how to Make Money at Custom Bike Shows
- $50 Gets You in Front of 10,000+ Motorcycle Enthusiasts — Building Your Business 1 Relationship at a Time – It’s seems to be to-good-to-be-true but our program is just like receiving a tradeshow booth for just $50. Click here for the business building video.
- Event logo. Use the event logo to increase your perceived value and authority. The International Motorcycle Show has spent hundreds of thousand of dollars to promote the J&P Cycles Ultimate Builder Custom Bike Show series. Using their logo (or any event logo) assists in creating value for your business. Use it to promote your custom sleds and business through social media, email marketing and website.