Builders have asked “How do you make a custom show pay for itself” and I have a few hacks to share with you:
1. Promote your participation at IMS via social media – (we’ve had enthusiasts come 2 states away to see bikes) — Use the IMS hashtags including #RidersUnite
2. Take a rag and always polish your bike – enthusiasts will come up and ask you if you are the owner
3. Make sure you have business cards and literature (make sure your handouts are current) [Read more…]